How to Power Up Your Marketing With Member Text Messages: 5 Examples
Wild Apricot
JULY 26, 2023
Read this blog to learn the when, why and how of member text message marketing, plus get 5 examples of successful campaigns!
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Wild Apricot
JULY 26, 2023
Read this blog to learn the when, why and how of member text message marketing, plus get 5 examples of successful campaigns!
Higher Logic
MARCH 12, 2021
The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings?
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Wild Apricot
JANUARY 8, 2024
Learn everything you need to know about how to make a successful Augmented Reality nonprofit campaign plus 12 examples of nonprofits who’ve already found success.
Wild Apricot
NOVEMBER 27, 2023
We'll show you how to fix that, share a few examples of engaging emails, and go over our top picks for nonprofit email marketing platforms. Sending out emails people just won't open?
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Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):
NXUnite
FEBRUARY 19, 2024
Real-life examples of analytics in healthcare Analytics supports and revolutionizes the digitalization of healthcare systems by changing the way patient data is collected, accessed, and analyzed. To understand healthcare analytics in action, let’s review a few examples. The post What is Healthcare Analytics?
Higher Logic
JULY 26, 2018
The secret lies in telling a great story, which is the foundation of great marketing. John Lewis’s ad humanizes something that can be dull (insurance) by portraying a charming example of why you’d want insurance. So, what is it about certain commercials that tug at our heartstrings? It also uses an old classic song to evoke nostalgia.
WBT Systems
APRIL 18, 2022
Most associations focus their education and credentialing programs on their primary market: the people working in the profession for which the association was founded, for example, in ASAE’s case, association…
Wild Apricot
JULY 11, 2023
The post Write the BEST Nonprofit Mission Statement: 15 Examples + Free Template appeared first on WildApricot.
Wild Apricot
DECEMBER 16, 2022
The post Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!) appeared first on WildApricot.
EventMobi: Association Events
AUGUST 11, 2023
We’ll show you 11 examples of the best association websites, plus a look at high quality association event websites! We have a couple great examples of event websites below!) Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue.
Association Analytics
OCTOBER 10, 2022
Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s use email as an example.
Blue Sky eLearn
SEPTEMBER 10, 2021
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.
Wild Apricot
JUNE 28, 2021
“We really have to do an annual report this year,” development director Hannah’s boss told her. “Donors want it, our foundation funders are asking why we don’t have one, and everyone else in our service area is doing one.”
Wild Apricot
SEPTEMBER 2, 2020
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 7 steps to create your own with examples.
Association Adviser
NOVEMBER 13, 2019
Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Consumers want brands to share their values and engage with their community in meaningful ways.
Higher Logic
DECEMBER 2, 2019
To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.
Wild Apricot
DECEMBER 1, 2017
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
Freestone
FEBRUARY 21, 2024
If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?
WBT Systems
FEBRUARY 27, 2018
But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.
Membersuite
MARCH 17, 2023
Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.
Higher Logic
MARCH 15, 2018
In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.
Higher Logic
MARCH 1, 2018
I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. It’s a simple concept.
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.
MemberClicks
APRIL 11, 2023
For example, the Better Business Bureau offers a public directory of accredited member businesses. For example: A chamber directory can help send your members’ businesses leads for business partnerships, open roles, and those needing a subject matter expert. Email marketing can provide a 4,200% ROI.
Higher Logic
AUGUST 2, 2018
Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. Tell me more, you say?
Freestone
MARCH 4, 2024
It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.
Associations Now
SEPTEMBER 20, 2023
To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.
Association Freak
AUGUST 31, 2023
Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.
MemberClicks
APRIL 16, 2023
Did you try a new marketing method? The post 36 Event Feedback Survey Question Examples appeared first on MemberClicks. How to pick your event feedback questions The questions you ask in your survey really depend on what you’re trying to find out from your survey. Were you trying to get non-members to attend your event?
Membersuite
APRIL 13, 2023
With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.
Association Adviser
JULY 11, 2022
So how can a marketing strategy help associations accomplish that? Let’s use the last time you personally bought a new product as an example. The post Why Your Association Needs to Market its Position appeared first on Association Adviser. It can be anything. For our purposes, let’s say it was a smartwatch. You made […].
Associations Now
JUNE 21, 2023
Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories.
WBT Systems
JULY 11, 2017
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.
MemberClicks
NOVEMBER 9, 2023
For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? These workshop feedback questions are just a starting point for you to customize or use as inspiration to create your own.
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. For example, you may uncover that what you thought were the top ten blogs are much different on paper. But it doesn’t have to be! Be Consistent. Read more about it.
Higher Logic
FEBRUARY 2, 2018
In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.
Higher Logic
JANUARY 25, 2018
These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? For example: 69% of people who identify as leisure travelers search for travel ideas on their mobile phones during micro-moments.
WBT Systems
AUGUST 29, 2017
Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.
Higher Logic
FEBRUARY 22, 2018
Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green.
Higher Logic
APRIL 3, 2018
The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Around membership renewal deadlines.
Association Adviser
JULY 15, 2021
Lloyd Brown explains how he leads his communications teams by example and how he continues to develop himself as an association communications leader. The post Leading by Example: Lloyd Brown, American Association of State Highway Transportation Officials appeared first on Association Adviser.
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